Art. 1: Agnieszka Zawada,
Library promotional process.

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In her article, the author discusses issues regarding library promotion. Beginning with marketing strategies and their possible implementation in library activities, the author proceeds with probing the core of library promotion, its forms and shapes, as well as distribution strategies.

Art. 2: Agnieszka Zawada,
The creation of a library market

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The author, in her article, tries to define the role of managers introducing marketing into the management of libraries, as well as indispensability of marketing at library activities. Also, the problem of library market creation is being discussed, along with cost assessment of such operation, and procedures required for strategic planning and implementation of marketing programs.

Art. 3: Leszek Grocholski,
Overview of the institutions on the Internet.

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The author discusses the role of the Internet in building of an institution s image. The author stresses the importance of constructing well-styled web pages and points at most common errors occurring during the process. The author singles out one particularly important feature of each web page, namely, its functionality in every detail.

Art. 4: Marian Huczek, Irena Socha,

The role of inside marketing in the quality improvement of library work.

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The authors discuss issues pertaining to the implementation of marketing in non-profit organisations. Their focus is inside marketing its principles, aspects and rules of application. The authors also present particular stages of inside marketing implementation.

Art. 5: Zdzislaw Gebolys,
Library sponsorships - an opportunity or a threat?

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The author discusses advantages and disadvantages of library sponsorship (meaning - is library sponsorship a threat to library activity?). The author also presents terminology, typology, areas of sponsorship, as well as possible practical solutions.

Art. 6: M. Huczek,
Benchmarking in library management improvement process.

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The author presents the theory of benchmarking, gives characteristics of its classification, its advantages and disadvantages. Also, purposes of benchmarking at libraries, the areas of interest (where benchmarking is concerned), and stages of implementation are discussed. The author pays particular interest to the process of selecting proper areas for the implementation of benchmarking. The author sensitises the reader to possible problems.

Art. 7: Maria Rekowska,
Marketing and university libraries services.

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The author disagrees with a (very popular nowadays) theory, according to which, libraries whose policies disregard introducing marketing strategies into their activities, have no chance of succeeding. The autor advocates implementation of only chosen aspects of marketing crucial to that library s development. These remarks refer to academic libraries, too.

Art. 8: Wioletta Stepien,
Pedagogical work or promotional activity? As seen at No 12 Grade School in Belchatow.

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This article provides data and recounts various activities conducted at Grade School 12. Among others: library's book collection, Library Lovers Circle, readers activities, social functions, book fairs, library s co-operation with other cultural institutions and local environment. The author s conclusions as to marketing issues and this particular library are based on this recount.

Art. 9: Miroslawa Gorczynska,
A library downtown.

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This article presents various forms of activites at the branch of No 57 City Library, at 78 Szewska St., in Wroclaw. These activities and their organisation, when combined with marketing strategies, can very successfully promote a library. The author gives examples of marketing strategies, for example: reaching readers of different profiles with library offer, co-operation with individual readers, content presentation through exhibitions or functions.

Art. 10: Monika Bartosinska-Kosiera,
Promotion and advertising of electronic periodicals at scientific libraries as seen at the Library of the Institute for Molecular Physics at the Polish Academy of Science.

The author discusses forms of access to e-magazines and considers the cost of use of such publishings. Using the example of the Library of the Institute for Molecular Physics, the author points to the importance of the Internet where access to information is concerned. The author also presents some strategies used by the library to publish info about electronic media.

Art. 11: Stefan Kubow,
Service quality in the Library of the Lower Silesian Higher School of Education in Wroclaw on the basis of a questionnaire.

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In the opinion of the author, competition makes libraries accept marketing strategies. Therefore, libraries should make users their priority and try to combine three very important factors in their activities quality, customer service and marketing. Such implementation can be observed at the Library of Lower-Silesian School of Higher Education. The author deems indispensable to probe clients opinions on the subject of the quality of services provided by the library. The poll results follow.

Art. 12: Halina Dabrowska,
Computerisation, and...? Changes in behaviours and habits of the Main Library of Physical Education in Warsaw.

New research technologies (computerisation) offer new possibilities for service quality improvement at libraries. The author presents the example of the library of an Institute of Physical Education in Warsaw.